Training and implementation of Search Engine Optimization (SEO) on MSME website Mina Indo Sejahtera

Posted on: 2022-12-01 07:58:16

Training and implementation of Search Engine Optimization (SEO) on website UMKM Mina Indo Sejahtera

In today's digital era, the company's website is still the main medium for businesses to introduce superior products to the public. Even so, not all people who are targeted by marketing already know the exact website address of each business actor. Access to the website tends to start from a search through a search engine portal using certain keywords. Websites that appear on the first page have a higher chance of being accessed compared to websites that are on the second page and so on.

The implementation of the service, which was held in October 2022, is an advanced assistance to UMKM Mina Indo Sejahtera through training and implementation of Search Engine Optimization (SEO) techniques on websites that have been developed in previous Community Services. Website development in the direction of SEO-friendly considering that over the past year the existing website has not contributed significantly to the total number of product sales.

With this community service program, it is expected to provide understanding and assistance for UMKM Mina Indo Sejahtera, especially in terms of marketing expansion through training and implementation of Search Engine Optimization (SEO) techniques on websites, so as to increase website visits and purchase transactions of UMKM Mina Indo Sejahtera superior products, and provide benefits for managers and consumers of UMKM Mina Indo Sejahtera products.